Company logos: Hüls AG

The I.G. Farben subsidiary's logo

The first Hüls logo, set in the then modern Roman typeface, was used between 1938 and 1952. It was based on a design by the management secretary at the time, Willi Bonnet, after 80 previous suggestions had been rejected. These came partly from external and partly from inhouse designers. The two rings symbolized the parent companies of the "Chemische Werke Hüls GmbH", ChWH for short: the "Ch", which stands for "Chemistry", was dedicated to I.G. Farbenindustrie AG; Hibernia AG was represented by the "H". At the intersection of the two rings stood the new works, symbolized by the "W". Two parallel lines, representing a stylized band, created an additional link between the rings. Overall the first logo expressed the new company's high level of dependency on its two founding companies.

Hüls change - also in the logo The new company logo introduced in early 1953 was extensively based on the former logo. However - for graphic reasons - there was now only a "C" instead of the previous "Ch" in the left-hand circle. The Roman lettering was also replaced by Futura type. This logo was a product of the newly created advertising department and reflected the consequences of the change in ownership of the newly established Hüls AG: I.G. Farbenindustrie AG had gone into liquidation and was replaced by Chemieverwaltung AG in 1955, while the Kohleverwertungsgesellschaft mbH joined as the third owner in addition to Hibernia.

The new Hüls AG As far back as 1964 the word trademark "hüls" was used in addition to the famous rings. Since 1985 it has been the sole component of the logo. At that point the company was changed into a holding and became the chemical sector of the Dusseldorf company VEBA AG. The hope was that a plain word logo would ease the formation of the new group since it contained no reference to a particular business area or old dependencies, as did the previous rings. As the company had already been popularly called "Hüls" for a long time, the new logo quickly gained wide acceptance. It remained in use until the merger with the former Degussa AG in February 1999.