The Röhm & Haas logo

The Trademark of Röhm & Haas

Röhm & Haas attracted a great deal of attention right from the start, in part, owing to its well-designed logo. Otto Röhm himself designed its first logo in 1910. The letters stand for Röhm and Haas, as well as for Esslingen, where the company was founded. The wavy lines under the initials symbolized the water bath in a leather factory. Röhm's first product OROPON^® was used by leather factories as a mordant agent in water baths. When Röhm also started producing a soaking agent for washing laundry in 1914, the wavy lines remained, but were reinterpreted as the surface of a washboard. In the 1930s, Röhm became a major supplier of synthetics, with PLEXIGLAS^® being one of its top-selling products. The company logo changed as well. Beginning in 1938, it was encircled by a ring, intended to symbolize a plastic tube. Thus Röhm & Haas's past, present and future were visually united.

From Röhm & Haas to Röhm The departure of the Haas family from Röhm & Haas resulted in a change in name. Beginning in 1970, the company was known only as Röhm GmbH. When a new logo was created, care had to be taken to ensure that the name did not suggest a company in the chemical industry. Nevertheless, the designer was able to elegantly stylize the "ö" in the name "Röhm" into a boiling flask, thereby creating a subtle reference to chemistry. This logo was used from 1971 to 2001.