The Stockhausen Company Logo

Early Developments

The Stockhausen family had operated two or more companies for their chemical activities over a long period of time. The Crefelder Seifenfabrik Stockhausen & Traiser KG was founded in 1.11.1881 in the Fischelner Landstrasse. The land owned by the company was sold in 1960, after operations had ceased. This parent company did not use a company logo.

In 1.12.1912 the Bäkerpfad branch became independent under the name Chemische Fabrik Stockhausen & Cie., the Stockhausen GmbH of today. It launched two company logos in 1924: a globe and a hexagon, each encircled by the words: Chemische Fabrik Stockhausen & Cie.

Three "T" for Stockhausen A new logo was added in 1928 - the “Three T”, a black graphic. To be more precise, it is a T with three crosses of different lengths. The top cross is longest, the middle one shorter and the bottom one is very short. This triple T refers to the three products for the textile industry, which had still been under development by Traiser & Stockhausen, but which were later taken over by the Chemische Fabrik Stockhausen & Cie. They were sold under the trade names “Terpinopol“ (trademark registered on 3.10.1907), “Tetrapol“ (registered on 5.2.1909) and “Tetralix“ (registered on 15.5.1911). Tetrapol, a grease solvent, is particularly significant. For a long time, cleaning and degreasing in water-based solutions had been an unsolved problem.

The company's trademark 1929.

The company founder, Julius Stockhausen, achieved the breakthrough here. He developed a “process to make carbon tetrachloride mixable with water”, which was patented on 20.3.1904. This process was used to manufacture Tetrapol, the first spot remover to be completely suitable for practical use. It was so important for the company that this trade name was also used as the telegram address. This old version of the Triple T remained a protected trademark until 1968.

A Seal for Stockhausen An additional company logo was introduced in May 1933. “The Triple T in a circle”, reminiscent of a seal. It was blue, yellow and white but was also used in black and white. A white triple T stands out against a blue surface, a triangle standing on a point. The latter is surrounded by two concentric rings, a narrow one in white and a broader one in blue with a legend. The three areas between the blue triangle and the white ring display blue graphics on a yellow background. The two lower segments of the circle each contain a stylized olive branch that grows out of the lower point of the triangle. Above the topmost cross of the triple T a stylized owl spreads its wings. The legend (white on blue) says “CHEMISCHE FABRIK STOCKHAUSEN u. CIE KREFELD“. Under the point of the triangle and the logo is written (blue on white) “EDELPRODUKTE“ [superior products].

The company's trademark 1934.

Product Related Elements

The two olive branches on the seal-like company logo refer to the olive oil that plays a major part in the manufacture of some quality soaps. The “wise” owl presides over the company represented by the Stockhausen logo and protects it. It probably also alludes to the intelligence to be found there, no doubt originally above all to Julius Stockhausen, whose outstanding outstanding discoveries were instrumental in the rapid success the family businesses had achieved. This trademark was legally protected until 1963.

Tripple-T Revisited

In Autumn 1948, a variation on the theme of the original triple T was introduced - “a three T with crosses of the same length”. The vertical stroke is shortened. There is also a circular legend with “CHEMISCHE FABRIK“ at the top and “STOCKHAUSEN u. CIE.” at the bottom. It was initially used in black and then in red; the legend was sometimes replaced by a thin circle. The end of 1958 saw the introduction of the version of the Stockhausen trademark still used today, now without a legend. It was registered as a trademark worldwide and is still protected.

Initially, at least until 1953, the seal-shaped mark and the later version of the triple T were used concurrently. Later, the seal was discontinued. It was subsequently used for a subsidiary, Chemische Fabrik Stockhausen KG in Verwaltung des Kreises Karl-Marx-Stadt, Limbach-Oberdrohna und Velten bei Berlin [under the management of the district of Karl-Marx-Stadt, Limbach-Oberdrohna and Velten near Berlin], (later in the GDR), a company formed as the result of the division of Germany. However, here the triple T was replaced by the letters “STV”.

Trademark as a Brand When the Chemische Fabrik Stockhausen GmbH was merged with the Hüls group, the color of the earlier triple T was changed from red to blue. At the same time, a special Stockhausen font for the trade mark and the signature was introduced for documents created on the PC. In the Degussa-Hüls Group it was replaced by another Stockhausen font, to indicate membership of the group.

The company's trademark 1988.

Since the company was merged with the new Degussa in February 2001, the Stockhausen trademark is no longer used. The three trademarks which the triple T refers to are now maintained as brands.